Pacing checks
Compare spend against daily and monthly ceilings.
Paid media operations
Pacing, efficiency, and budget decisions tied to business reality.
Paid media is monitored against agreed guardrails and reconciled outcomes—not accepted at platform face value.
Human-led · Client-scoped · No action without approval
From signal to decision
Evidence is useful only when the next decision is clear.
A recommendation should arrive with its guardrail, source health, owner, and approval state—not as a disconnected chart.
- 01
- Named owner
- 02
- Linked evidence
- 03
- Human decision
The value
What the paid-media seat covers
Max watches pacing, acquisition cost, delivery, and campaign structure. Recommendations are documented with evidence and held for human review before any live change.
Efficiency guardrails
Track acquisition cost against an agreed allowable range.
Change proposals
Document the reason, expected effect, and rollback condition before action.
One shared control layer
The same operating rules follow every specialist.
Approved sources→Evidence→Recommendation→Human decision→Learning record
Questions
Clear before you connect anything.
Can Frac7 change spend automatically?
No. Current workflows investigate and recommend. Live, paid, or irreversible actions require human approval.
Start with the constraint
Bring the number or workflow that keeps going sideways.
Christian reads every submission and will tell you plainly whether Frac7 is a fit.
Talk to Christian